Israel now faces adversaries that it cannot defeat
Palestinian carry the bodies of their relatives including children who were killed in an Israeli army airstrike in Deir al-Balah, Gaza, 21 May 2025
Jasim Al-Azzawi writes in Al Jazeera on 6 July 2025:
Since October 7, 2023, the war of images has eclipsed the war of weapons. From Gaza’s pulverised hospitals and starving infants to mass graves and desperate fathers digging through rubble, every pixel captured on a smartphone strikes deeper than a missile.
These raw, unfiltered, and undeniable images have a far greater impact than any press conference or official speech. And for the first time in its history, Israel cannot delete them or drown them in propaganda.
The horrifying images of the Israeli army massacring people at aid distribution locations prompted newspaper Haaretz’s Gideon Levy to write on June 29: “Is Israel perpetrating genocide in Gaza? […] The testimonies and images emerging from Gaza don’t leave room for many questions.”
Even staunchly pro-Israel commentator and New York Times columnist Thomas Friedman no longer buys into the Israeli narrative. In a May 9 op-ed, addressed to US President Donald Trump, he declared: “This Israeli government is not our ally,” clarifying that it is “behaving in ways that threaten hard-core US interests in the region”.
Once, Israel’s narrative was protected by the gates of editorial rooms and the gravity of Western guilt. But the smartphone shattered those gates. What we see now is no longer what Israel tells us — it’s what Gaza shows us.
The platforms carrying these images — TikTok, WhatsApp, Instagram, X — don’t prioritise context; they prioritise virality. While older generations might look away, younger ones are glued to the stream of suffering, absorbed by every pixel, every siren, every moment of destruction. The global public is agitated, and this works against the Israeli interest. Israel is no longer just at war with its neighbours; it is at war with the lens itself.
The psychological toll of this visual war is reverberating deep inside Israeli society. For decades, Israelis were conditioned to see themselves as global narrators of trauma, not subjects of international scrutiny. But now, with videos of Israeli bombardment, flattened Gaza neighbourhoods, and emaciated children flooding every platform, many Israelis are grappling with a growing ethical predicament.
There is unease, even among centrists, that these visceral images are eroding Israel’s moral high ground. For the first time, public discourse in Israeli society includes fear of the mirror: what the world now sees and what Israelis are forced to confront.
Internationally, the effect has been even more destabilising for Israel’s diplomatic standing. Longstanding allies, once unconditionally supportive, now face growing domestic pressure from citizens who are not consuming official statements but TikTok’s live streams and Instagram’s image feed.
Lawmakers in Europe and North America are openly questioning arms shipments, trade deals, and diplomatic cover, not because of the briefings they have on Israeli war crimes but because their inboxes are flooded with screenshots of scattered body parts and starving children.