How Ben & Jerry’s has exposed Israel’s anti-BDS strategy


An Israeli flag on top of a delivery truck outside Ben & Jerry’s ice-cream factory in Be’er Tuvia,  21 July 2021

Ramzy Baroud writes in Middle East Monitor:

Ben & Jerry’s decision to suspend its operations in the occupied Palestinian West Bank is an event that is proving critical to Palestinian efforts, which ultimately aim at holding Israel accountable for its military occupation, apartheid and war crimes.

By responding to the Palestinian call for boycotting apartheid Israel, the ice cream giant has delivered a blow to Israel’s attempts at criminalising and, ultimately, ending the global Boycott, Divestment and Sanctions (BDS) campaign.

What differentiates Ben & Jerry’s decision to abandon the ever-growing market of illegal Jewish settlements in the West Bank from previous decisions by other international corporations is the fact that the ice cream company has made it clear that its move was morally motivated. Indeed, Ben & Jerry’s did not attempt to mask or delude their decision in any way. “We believe it is inconsistent with our values for Ben & Jerry’s ice cream to be sold in the Occupied Palestinian Territory,” a statement by the Vermont, US-based company read on 19 July.

Expectedly, the Israeli government was infuriated by the decision, especially as it comes after years of a well-funded, state-sponsored, global campaign to discredit, demonise and altogether outlaw the BDS movement and any similar initiatives that aimed at boycotting Israel.

For years, the Israeli government has viewed the boycott movement as a real, tangible threat. Some Israeli officials went as far as perceiving the ‘delegitimisation’ resulting from the boycott campaign as the primary threat faced by Israel at the present time. Well attended conferences were held in Las Vegas, Brussels, Jerusalem and elsewhere, hundreds of millions of dollars raised, fiery speeches delivered, while politicians and ‘philanthropists’ lined up at many occasions, vowing their undying allegiance to Israel and accusing anyone who dare criticise the ‘Jewish State’ of ‘antisemitism’.

However, Israel’s biggest challenge was, and remains, its near complete reliance on the support of self-serving politicians. True, those ‘friends of Israel’ can be quite helpful in formulating laws that, for example, falsely equate between criticising Israel and antisemitism, or render the act of boycott illegal, and so on. In fact, many US states and European parliaments have bowed down to Israeli pressure to criminalise the BDS movement and its supporters, whether in the realm of business or even at the level of civil society and individuals. All of this is amounting to very little.

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